From Toronto, Canada, to the Olympics in Río de Janeiro, Brazil, two friends starred in a virtual trip around the world wearing Power Walking shoes. In 2016, this trip conquered social media platforms showing the latest Power Walking collection, the countries where it’s sold and the people who wear it. The #WalkWithPower campaign includes exciting animated illustrations (.GIFS), local photography and visual arts and was finalist for the Bata Awards 2016 under the marketing category. Next May, 2017, we will be walking the world again. Get ready for a new edition of #WalkWithPower!